According to BuzzFeed, it’s not app developers to blame — they were surprised to find an influx of complaints about why their apps are draining users’ batteries and eating up more than their fair share of data. Instead, the report suggests that the ad networks they’d signed up with had been hijacked by fraudsters within the larger ad business. (BuzzFeed traced the ads to a company called OutStream Media, a subsidiary of Aniview; Aniview says it runs a self-service platform and is not to blame, but BuzzFeed paints a picture of Aniview as a seemingly sketchy organization.)
The scam isn’t just at the expense of consumers, but also ad networks too, as the scammers buy up cheap banner spots and fill them with expensive video ads, profiting in the process.
Apparently, the technique already has a name: they’re known by the term “in-banner video ads,” and ad fraud companies who spoke to BuzzFeed say they see “tens of millions of dollars’ worth” of these bad ads every month.